Innovating your brand online
Old Spice is continuing its experimentation with new approaches and rotating spokesmen with a new campaign breaking on YouTube and Facebook that features Terry Crews’s exploding head.
This isn’t the first time Crews has starred in an ad. He appeared in a series of Old Spice commercials in 2010, concurrent with the Mustafa campaign.
In a new twist, however, other Procter & Gamble brands will be featured in the ads. In coming weeks, ads for Charmin Freshmates and Bounce Dryer Bar will be interrupted by Crews, who will literally burst through the tableau to make a pitch for Old Spice.